REMEMBERING A CLASSIC: JUST FOR KICKS

01/05/17

Social media is extremely important in today’s sneaker world. It breaks news, informs on trends, and is a communication medium for sneakerheads all over the world. From Instagram to Twitter, the sneaker world is always abuzz with something new.

Back in the day (yes, I’m old enough to say that) before social media was what it is today though, there were fewer outlets providing news and info on sneakers. Someone who didn’t understand what our world was all about might not be able to comprehend just what was so special about kicks and why people did so much to collect them.

That’s where Just For Kicks came in. Released in 2005, before social media was what it is today, it was the first film to really shed light on where sneaker culture came from and what made it so important. Viewers learned everything from why b-boys loved Pumas so much to why the Air Force I was so iconic to why Michael Jordan had so much sway over the market to why shoes were such an important status symbol in certain communities. It was a crash course in sneaker culture and history for anyone who was new to the scene, and a well-made homage to a beloved hobby for those who were already knee-deep in the game.

Even now, almost a decade later, it still stands out. It’s a classic piece of film as far as our culture is concerned, and you need to watch it ASAP if you haven’t seen it. With interviews from legends like Grandmaster Caz, DJ Clark Kent and Bobbito Garcia as well as thoughtful commentary and analysis on the sneaker game as a whole, even a seasoned sneakerhead can learn a thing or two from this film.

You can find a DVD for a few dollars … or watch it on Netflix if you’re more the streaming type. No matter how you chose to enjoy it though, it’ll either open your eyes to a bunch of cool stuff you didn’t know about or be a trip down memory lane if you haven’t watched it in a while

So gather your squad and make them watch Just For Kicks. We promise you that it’ll be time well spent.

-RDwyer

Next Episode

2016: A PIFF PHOTO TIMELINE

12/28/16